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The Golden State's thriving economy depends on tourism. It helps communities grow and improves quality of life for every Californian.
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The Sustainable Way: Airports, Rental Cars Meeting the Challenge

By Jack Chang | 3 min

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The Sustainable Way: Many Paths for Hotels, Resorts

By Jack Chang | 2 min

Read Listen Watch

Responsible travel: The code that guides the Golden State

By Dan Smith | 2 min

The Golden State's thriving economy depends on tourism. It helps communities grow and improves quality of life for every Californian.

2021 ECONOMIC IMPACT BY STATE, REGION & COUNTY

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ECONOMIC IMPACT BY LEGISLATIVE DISTRICT 2021

Economic significance of the travel industry in California’s 40 Senate districts and 80 Assembly districts in 2021. The reports include visitor spending, earnings, employment and tax revenue (local and state) per district. The estimates are comparable to the county, regional and state travel impacts.

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Our Growth Economy
California's tourism industry has 9 yrs. of consecutive growth
Californians would have an extra $820 in taxes without tourism

OUR GROWTH ECONOMY

CALIFORNIA'S ECONOMIC ENGINE

Tourism powers communities across the state
Responsible & Sustainable Tourism
93% of travelers believe in leaving a destination the same or better
312 million projected trips to California in 2020

RESPONSIBLE & SUSTAINABLE

Preserving California's Abundance

As travel evolves, destinations develop practical ways to protect experiences

TRAVEL INDUSTRY PARTNERS

Organizations that recognize the power of travel.