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The Golden State's thriving economy depends on tourism. It helps communities grow and improves quality of life for every Californian.
California Tourism Impact Home

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TRAVEL MATTERS TO CALIFORNIA

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TRAVEL MATTERS TO CALIFORNIA

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Tourism Workforce Navigates Pandemic

By Dan Smith | 2 min
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California's Resilient Tourism Workforce

By Dan Smith | 4 min.
Read Listen Watch

Focusing on Destination Stewardship in a Post-COVID World

By Jack Chang | 3 min
The Golden State's thriving economy depends on tourism. It helps communities grow and improves quality of life for every Californian.
California Tourism Impact Home

2020 ECONOMIC IMPACT BY STATE, REGION & COUNTY

Explore More Data and Stats No Industry Left behind
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LATEST ISSUES & INSIGHTS

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Our Growth Economy
California's tourism industry has 9 yrs. of consecutive growth
Californians would have an extra $820 in taxes without tourism

OUR GROWTH ECONOMY

CALIFORNIA'S ECONOMIC ENGINE

Tourism powers communities across the state
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Jobs and Workforce
Jobs and Workforce Billboard 4
25% of tourism workforce earns more than $20/hr.

Jobs & Workforce

California's resilient workforce

Californians find opportunities within the state’s burgeoning travel industry
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TRAVEL INDUSTRY PARTNERS

Organizations that recognize the power of travel.

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