The Golden State's thriving economy depends on tourism. It helps communities grow and improves quality of life for every Californian.
Read Listen Watch

Focusing on Destination Stewardship in a Post-COVID World

By Jack Chang | 3 min

Read Listen Watch

California Travel Down Nearly 60% in 2020

By Dan Smith | 3 min

Read Listen Watch

California’s Tourism Workforce Battered, Undeterred By Pandemic

By Dan Smith | 5 min

The Golden State's thriving economy depends on tourism. It helps communities grow and improves quality of life for every Californian.
Our Growth Economy
California's tourism industry has 9 yrs. of consecutive growth
Californians would have an extra $820 in taxes without tourism

OUR GROWTH ECONOMY

CALIFORNIA'S ECONOMIC ENGINE

Tourism powers communities across the state
Jobs and Workforce
25% of tourism workforce earns more than $20/hr.

Jobs & Workforce

California's resilient workforce

Californians find opportunities within the state’s burgeoning travel industry

TRAVEL INDUSTRY PARTNERS

Organizations that recognize the power of travel.

California State Parks Foundation Logo
California Travel Association  Logo
RCRC
California Chamber Commerce
Bay Area Council