By the Numbers
See travel's impacts on the Golden State's economy and workforce.
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Propelling California Forward
As the country's most culturally and geographically diverse state, California offers an unparalleled wealth of experiences to travelers from around the globe. Year-round, those travelers fuel billions in economic impact, millions of jobs and power an industry leading the way into a more sustainable future.
History of Tourism in California
Read how the industry grew into the multibillion dollar economic driver it is today.
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Explore ways to work with and be a part of California's expansive tourism community.
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PARTNERSHIPS
Discover our partners in industry, California's local destinations and beyond who help tell the travel matters story.
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Join with industry leaders to learn and help expand tourism in California.
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