The Golden State's thriving economy depends on tourism. It helps communities grow and improves quality of life for every Californian.
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Tourism Workforce Navigates Pandemic

By Dan Smith | 2 min

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California's Resilient Tourism Workforce

By Dan Smith | 4 min.

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Focusing on Destination Stewardship in a Post-COVID World

By Jack Chang | 3 min

The Golden State's thriving economy depends on tourism. It helps communities grow and improves quality of life for every Californian.

2020 ECONOMIC IMPACT BY STATE, REGION & COUNTY

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Our Growth Economy
California's tourism industry has 9 yrs. of consecutive growth
Californians would have an extra $820 in taxes without tourism

OUR GROWTH ECONOMY

CALIFORNIA'S ECONOMIC ENGINE

Tourism powers communities across the state
Jobs and Workforce
25% of tourism workforce earns more than $20/hr.

Jobs & Workforce

California's resilient workforce

Californians find opportunities within the state’s burgeoning travel industry

TRAVEL INDUSTRY PARTNERS

Organizations that recognize the power of travel.

Department of Recreation Parks and Tourism
California Travel Association  Logo
California Chamber Commerce
California Hotel & Lodging Association
California Restaurant Association Logo