Upgrade your browser - Unfortunately, this site has updated features that cannot run on this version of Internet Explorer. Download a free upgrade of Internet Explorer.
The Golden State's thriving economy depends on tourism. It helps communities grow and improves quality of life for every Californian.
California Tourism Impact Home

READ

TRAVEL MATTERS TO CALIFORNIA

LEARN MORE

READ

TRAVEL MATTERS TO CALIFORNIA

LEARN MORE
Read Listen Watch

Tourism Workforce Navigates Pandemic

By Dan Smith | 2 min
Read Listen Watch

California's Resilient Tourism Workforce

By Dan Smith | 4 min.
Read Listen Watch

Focusing on Destination Stewardship in a Post-COVID World

By Jack Chang | 3 min
The Golden State's thriving economy depends on tourism. It helps communities grow and improves quality of life for every Californian.
California Tourism Impact Home

2020 ECONOMIC IMPACT BY STATE, REGION & COUNTY

Explore More Data and Stats No Industry Left behind
View Full Report>

LATEST ISSUES & INSIGHTS

View more issues & insights No Industry Left behind
Our Growth Economy
California's tourism industry has 9 yrs. of consecutive growth
Californians would have an extra $820 in taxes without tourism

OUR GROWTH ECONOMY

CALIFORNIA'S ECONOMIC ENGINE

Tourism powers communities across the state
Learn More
Jobs and Workforce
Jobs and Workforce Billboard 4
25% of tourism workforce earns more than $20/hr.

Jobs & Workforce

California's resilient workforce

Californians find opportunities within the state’s burgeoning travel industry
Learn More

TRAVEL INDUSTRY PARTNERS

Organizations that recognize the power of travel.

RCRC
California Travel Association Logo
Department of Recreation Parks and Tourism
California State Parks Foundation Logo
California Travel Association Logo
Learn More
×

We use cookies on this site to enhance your user experience. For a complete overview of all cookies used, please read more here.