The Golden State's thriving economy depends on tourism. It helps communities grow and improves quality of life for every Californian.
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California Tourism Industry Aids Pandemic Relief

By Dan Smith | 3 min

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Travel Will Lead California's Recovery

By Dan Smith | 3 min

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California’s top 10 tourism powerhouses

By Esther Lim | 2 min

The Golden State's thriving economy depends on tourism. It helps communities grow and improves quality of life for every Californian.

2019 ECONOMIC IMPACT BY STATE & COUNTY

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Our Growth Economy
California's tourism industry has 9 yrs. of consecutive growth
Californians would have an extra $820 in taxes without tourism

OUR GROWTH ECONOMY

CALIFORNIA'S ECONOMIC ENGINE

Tourism powers communities across the state
Jobs and Workforce
25% of tourism workforce earns more than $20/hr.

Jobs & Workforce

California's resilient workforce

Californians find opportunities within the state’s burgeoning travel industry

TRAVEL INDUSTRY PARTNERS

Organizations that recognize the power of travel.

California Travel Association  Logo
Department of Recreation Parks and Tourism
California Chamber Commerce
California Restaurant Association Logo
RCRC