The Golden State's thriving economy depends on tourism. It helps communities grow and improves quality of life for every Californian.
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California destinations reap bounty from minor league teams

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Travel Matters to California

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California’s tourism industry powers dreams

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The Golden State's thriving economy depends on tourism. It helps communities grow and improves quality of life for every Californian.

2018 ECONOMIC IMPACT BY STATE & COUNTY

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Our Growth Economy
California's tourism industry has 9 yrs. of consecutive growth
Californians would have an extra $820 in taxes without tourism

OUR GROWTH ECONOMY

CALIFORNIA'S ECONOMIC ENGINE

Tourism powers communities across the state
Responsible & Sustainable Tourism
93% of travelers believe in leaving a destination the same or better
312 million projected trips to California in 2020

RESPONSIBLE & SUSTAINABLE

Preserving California's Abundance

As travel evolves, destinations develop practical ways to protect experiences

TRAVEL INDUSTRY PARTNERS

Organizations that recognize the power of travel.

California State Parks Foundation Logo
California Travel Association  Logo
Department of Recreation Parks and Tourism
California Restaurant Association Logo
California Hotel & Lodging Association