The Golden State's thriving economy depends on tourism. It helps communities grow and improves quality of life for every Californian.
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Responsible travel: The code that guides the Golden State

By Dan Smith | 2 min

Read Listen Watch

Travel Will Lead California's Recovery

By Dan Smith | 3 min

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California’s top 10 tourism powerhouses

By Esther Lim | 2 min

The Golden State's thriving economy depends on tourism. It helps communities grow and improves quality of life for every Californian.

2019 ECONOMIC IMPACT BY STATE & COUNTY

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Our Growth Economy
California's tourism industry has 9 yrs. of consecutive growth
Californians would have an extra $820 in taxes without tourism

OUR GROWTH ECONOMY

CALIFORNIA'S ECONOMIC ENGINE

Tourism powers communities across the state
Jobs and Workforce
25% of tourism workforce earns more than $20/hr.

Jobs & Workforce

California's resilient workforce

Californians find opportunities within the state’s burgeoning travel industry

TRAVEL INDUSTRY PARTNERS

Organizations that recognize the power of travel.

California Hotel & Lodging Association
California State Parks Foundation Logo
California Restaurant Association Logo
California Travel Association  Logo
California Chamber Commerce