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2025 ECONOMIC IMPACT BY STATE, REGION & COUNTY

For the past half-century, through economic recessions and pandemics, California has been at the heart of the modern environmental movement.

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California Remains Top U.S. Tourism Destination in 2025

Visit California | 3 min

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Visit California’s Commitment to Accessible Travel

Visit California | 3 min

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Regional Strategic Tourism Plans

Visit California | 2 min

CALIFORNIANS FIND JOB OPPORTUNITIES IN TRAVEL

Californians continue to find rewarding job opportunities within the state’s growing travel industry. Students are opting for hospitality education and training, while veterans who have spent years in the industry are moving up. Passionate and resilient people dominate the sector, and their drive for excellence, innovation and bridge building has helped California tourism build back stronger.

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