Propelling California
Travel is one of California’s most reliable engines for job creation, revenue generation and regional vitality. In 2025, travel spending saw a modest 1.7% increase over the prior year. Growth was widespread, with spending increasing in 55 of California’s 58 counties.
The industry added 4,350 new jobs last year, with total tourism employment representing 1.17 million jobs in California. State and local governments benefitted directly, with visitor-generated tax revenues increasing 3.6% to $13.6 billion.
Source: Dean Runyan Associates
Funding Essential Public Services
In addition to the revenue generated for tourism businesses and destinations, the travel industry is one of the biggest drivers of state and local tax revenues that fund essential public services.
These services – which include public safety, infrastructure, development, local libraries and more – benefit all Californians. Without the revenue generated by visitor spending, each California household would have had to pay an additional $1,008 in taxes in 2025.
California’s Top Export
Tourism has historically been among California’s biggest exports. With international visitors spending $25 billion in the Golden State in 2025, travel & tourism export surpassed other leading state sectors, including aerospace ($17 billion) and agriculture ($22-$24 billion), and was second only to computers & electronics.
ADDITIONAL RESOURCES
For further research, explore the following resources.
- Economic Impact by County and State, Dean Runyan Associates, Inc.
- Research and Industry Impact, U.S. Travel Association
- Travel & Tourism Economic Impact 2025: United States, World Travel and Tourism Council