What to Know
The growth of the Golden State's tourism community has enabled the industry to share the California Dream more than ever before, elevating regional efforts, amplifying local voices around the globe and driving the growth of a multi-faceted industry baked into the state's very identity.
Futureproofing
Regional Strategic Tourism Plans
Building a resilient and sustainable future for California’s travel industry
RESPONSIBLE & SUSTAINABLE
TOURISM TAKING ACTION
As travel evolves, destinations prioritize stewardship principles for enduring success
Jobs & Workforce
California's resilient workforce
Californians find opportunities within the state’s burgeoning travel industry