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2023 ECONOMIC IMPACT BY STATE, REGION & COUNTY

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For the past half-century, through economic recessions and pandemics, California has been at the heart of the modern environmental movement.
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Visit Native California Launches

Francesca Gracey | 2 min.

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The Sustainable Way: Airports, Rental Cars Meeting the Challenge

By Jack Chang | 3 min

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Responsible travel: The code that guides the Golden State

By Dan Smith | 2 min

CALIFORNIANS FIND JOB OPPORTUNITIES IN TRAVEL

Californians continue to find rewarding job opportunities within the state’s growing travel industry. Students are opting for hospitality education and training, while veterans who have spent years in the industry are moving up. Passionate and resilient people dominate the sector, and their drive for excellence, innovation and bridge building has helped California tourism build back stronger.

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Our Growth Economy

OUR GROWTH ECONOMY

CALIFORNIA'S ECONOMIC ENGINE

Tourism powers communities across the state
Responsible & Sustainable Tourism

RESPONSIBLE & SUSTAINABLE

TOURISM TAKING ACTION

As travel evolves, destinations prioritize stewardship principles for enduring success

TRAVEL INDUSTRY PARTNERS

Organizations that recognize the power of travel.