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Tourism Workforce Navigates Pandemic

By Dan Smith | 2 min

After a decade of steady growth, California’s leisure and hospitality workforce, including 1.2 million tourism workers, was the hardest hit employment sector because of the pandemic.


Dedicated tourism pros found their careers interrupted. Some families with two breadwinners in the industry had to make difficult decisions.  Through all the changes, their love for the service industry prevailed.

Research shows tourism provides an accessible entry point to the working world, and that working in tourism early in life builds important skills – customer service, communications, problem solving -- that lead to successful careers.

The best testimony about the importance of tourism comes from the tourism team members themselves. Take in these personal stories from the pandemic.

Pandemic Prompts New Normal for Tourism Couple



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She Still Loves Travel, But Pandemic Rerouted Career Plans



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Pandemic Took San Diego Restaurant Workers Down, But Not Out



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Volunteers at Historic Pasadena Home Isolated by COVID-19 Closure



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