Tourism Impact

Powering Communities Across the State

Impact You Can Measure

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Propelling California Forward

As the country's most culturally and geographically diverse state, California offers an unparalleled wealth of experiences to travelers from around the globe. Year-round, those travelers fuel billions in economic impact, millions of jobs and power an industry leading the way into a more sustainable future. Watch tourism's impact in a short video.

By the Numbers

See travel's impacts on the Golden State's economy and workforce.

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History of Tourism in California

Read how the industry grew into the multibillion dollar economic driver it is today.

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GET INVOLVED

Explore ways to work with and be a part of California's expansive tourism community.

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FEATURED

PARTNERSHIPS

Discover our partners in industry, California's local destinations and beyond who help tell the travel matters story.

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GET INVOLVED

Join with industry leaders to learn and help expand tourism in California.

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