About Visit California
Learn more about the organization and its mission.
About Visit CaliforniaNewsletter Sign-Up
Keep up with why Travel Matters
JOIN THE CALIFORNIA TRAVEL INDUSTRY
Four ways you can help
Spread the word about the economic powerhouse that is tourism in California.
Tourism's economic benefits for California — spending, employment and tax generation — have grown for nine consecutive years.
California tourism partners have helped resilient communities struck by disaster to recover and thrive.
Industry partners in California are working together to protect and preserve resources while still promoting tourism.
Meet The Team
Learn more about the organization's leadership.
Leadership and staff