Working together, an historic industry, destination stewards and influential public and private partners form an ecosystem that boosts payrolls and state and local tax coffers. The team continues to expand amid record growth and the challenge of encouraging responsible and sustainable travel.

Partners include:

• California Chamber of Commerce
• Rural County Representatives of California
• California Travel Association
• Bay Area Council 
• California Restaurant Association
• San Francisco State University, Department of Recreation, Parks and Tourism 
• California State Parks Foundation
• California Hotel and Lodging Association
• California State Association of Counties