What to Know
The growth of the Golden State's tourism community has enabled the industry to share the California Dream more than ever before, elevating regional efforts, amplifying local voices around the globe and driving the growth of a multi-faceted industry baked into the state's very identity.
RESPONSIBLE & SUSTAINABLE
Preserving California's Abundance
As travel evolves, destinations develop practical ways to protect experiences
Jobs & Workforce
California's resilient workforce
Californians find opportunities within the state’s burgeoning travel industry